Posted on December 12, 2008 by Francis X Acunzo
Yesterday I read an article in the Wall Street Journal depicting one more example of how the economy is impacting people’s lives. The focus was on cutting back on spending as it relates to domestic help, specifically Nannies.
The importance of this article to the Medspa industry is a very telling comment in the last few paragraphs of the article.
Here is the excerpt where this mother is discussing her former Nanny:
A stay-at-home mother whose husband is a litigation attorney, Mrs. Sirof says that Ms. Monterrosa was a “second mom to my kids.” Ms. Monterrosa was there when she suffered a bout of depression and when she went on spa trips or outings to get Botox and Juvéderm injections, says Mrs. Sirof.
But a few months ago, the family decided they couldn’t afford Ms. Monterrosa anymore and let her go.
Mrs. Sirof’s daughters took the separation badly. They inquired incessantly about “Vita,” as they called her. Normally a lively child, daughter Addie became sad and withdrawn. A doctor Mrs. Sirof consulted suggested renewed contact with Ms. Monterrosa.
“I try to have Alba come once a week,” says Mrs. Sirof. She says she feels “horrible” about laying off Ms. Monterrosa. But there are some perks she isn’t willing to give up. “Nothing deters me from my Botox treatments.”
As I have mentioned in previous posts, medical spa treatments, with their visible results, are the last on the list of expenses to be cut. There are many other sacrifices our clients will make prior to giving up the opportunity to look and feel younger.
Read the full article.
Filed under: Marketing, medical spa, News Articles | Tagged: medical spa, medspa, medspa turnarounds, medspa wall street journal, recession medical spa, recession medspa | Leave a Comment »
Posted on December 9, 2008 by Deb Roberts
I have a quick tip on how to increase your repeat business. Your clients are golden – be sure to 1. service them well, 2. say thank you and 3. encourage them to come back for more. It doesn’t matter if your med spa or aesthetic practice has been open for years or if you opened your doors just yesterday. Repeat business from satisfied clients is key to long-term sustainability.
Try this classic retail marketing tool – a bounce back card. It’s a quick way to say thanks for your business and by the way… here’s $20 or 10% off your next treatment.
There are a few ways to handle this too – send it out as a postcard to all of your clients, give them out as people check out or mail it out after their visit. My favorite is to hand them out as clients check out. Why not save on postage! Of course if you forget, just drop it in the mail with a quick personal note.
You can set this up as a postcard and have each service provider sign a small stack. Very important — make sure there’s a short window of time that these are valid. I like a 30 day window and I recommend you stick with services, not products.
Filed under: Marketing, MedSpa Marketing Tips | Tagged: medspa consultants - acara, medspa consulting - Acara, medspa marketing, MedSpa Marketing Tips | 1 Comment »