Medical Spa Society: A Resource for Success


During tough economic times it is important to increase your support system.  Visiting SpaBusinessMD.com on a mss-logofrequent basis is a great start!  Also, I highly recommend joining the Medical Spa Society as an additional resource for your business tool kit.  They offer Webinars, live-seminars at industry events along with access to industry experts and publications.

If your not a member, take the time to visit their website and join today! 

FXA

Branding: A Matter of Culture


This coming Tuesday, Deb Roberts Acara’s VP Marketing will be presenting her thoughts on Branding a Medical Spa.  One of the topics that she will be discussing is how your business culture is at the foundation of your brand.  When hand-with-cue-ballyou say brand most individuals think name and logo.  That is just the beginning of the branding process.  A critical element of true branding is identifying how you communicate your company’s culture through tangible elements (words, phrases, colors, decor, uniforms) that reflect who you are as a company and why someone would want to buy your products and services.

This is just a taste of Deb’s insightful Webinar: Brand Strattegy: Mission Critical to MedSpa Success in a Downturn Economy that is being presented this Tuesday, March 10 at 1:00 p.m. EST, 10:00 a.m. PST.  Hope to see everyone there.

FXA

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