Over 20 Medical Spa & Aesthetic Medical Professionals Attend Social Media Webinar

Posted on May 28, 2009 by Francis X Acunzo

Yesterday, Deb Roberts, Medspa Internet Marketing Strategist, presented the Webinar, ”How To Leverage Social Media for Aesthetic Practices and Medspas” to a group of over 20 Industry Professionals.hands-clasping-together

The Webinar was a great success with everyone learning more about this very new, exciting, viral and inexpensive form to promote your business.   We will definitely include this Webinar in the 3rd quarter lineup for those who might have missed the opportunity.  In addition, if you weren’t able to attend but want to hear more about how you can take advantage of Social Media as a marketing tactic, contact Deb directly at 203-488-0028 x306.

Acara offers weekly Webinars to help educate and inform Medical Spa and Aesthetic Medical professionals, please check out the current schedule.

FXA

Filed under: Marketing, MedSpa Marketing Tips | Tagged: , , , , , , , , , | Leave a Comment »

Internet Marketing Strategy – A Historical Perspective

Posted on May 21, 2009 by Francis X Acunzo

e_socialmediaI know many of you have heard me say it before  (possibly on one of my webinars) but I need to say it again.  The most cost effective marketing tool available to you today is the Internet.

The opportunities are endless as to how you can reach your target audience.  It’s interesting to think that our world has advanced so far in such a short time when it comes to communication and information.

Let me do a quick comparison to the past to help everyone understand the power of the Internet as a marketing tool.

  • In the past we had a company brochure and if we were lucky we would update it every 2 -3 years.  Today we have our website and we can update it on a daily basis.
  • In the past we created newsletters and sent them 4 times a year (at most).  Today we have blogs and e-newsletters and they can be updated and sent weekly.
  • In the past we sent direct mail (at a cost of thousands of dollars) once a month (at best).  Today we have e-broadcasts that can be sent on a weekly basis (typically for less than $50)
  • In the past we bought outdoor advertising (ouch! I used to spend $10K a month on 1 billboard in Boston).  Today we have button and banner ads for 1/100 of the cost.
  • In the past we ran commercials on local TV stations for thousands of dollars (plus production, if you wanted something of quality).  Today we can web-cam a personal discussion or procedure on youtube at $0.
  • In the past we attended cocktail parties and charity events.  Today we meet on the Internet with social networking: facebook, linkedin and other similar sites.
  • In the past we worked hard to get speaking engagements for local womens groups (garden club, country club, rotary, etc).  Today we send tweets to all that follow us on Twitter.

This list is endless, but clearly everyone can see that the Internet allows us to communicate our message more cost effectively, frequently and efficiently, than we have in the past.

Join Deb Roberts, Medical Spa Internet Strategist and a special guest, Chris Uzzo, in Search & Internet Marketing for an educational webinar on Wednesday, May 27, 2009:  How to Leverage Social Media for Aesthetic Practices and MedSpas. Register Here – Space is Limited

FXA

Filed under: Blogroll, Events, General Business, Marketing, Online Resources, Uncategorized | Tagged: , , , , , , , , , , , , , , | Leave a Comment »

Acara Client Named Top 10 by SpaFinder

Posted on May 18, 2009 by Francis X Acunzo

Young Medical Spa located in Saucon Valley, PA has been named by SpaFinder one of the Top 10 Medical Spas in the United States.

Congratulations to Dr. Young, Paula Young and their team!

Acara worked with Young Medical Spa to re-brand their business, add new services, and helped them build a marketing and management structure.

“When we initially brought Acara on board to get us into the paula_young_i2t9medical spa mainstream, we had a hard time justifying the investment at that time due to our limited start-up capital. While I did see the immediate value back then of what Acara built for us, I see the value of our investment even more now that the industry is in financial uncertainty.  Because we built a solid relationship with an industry mentor like Acara, and a workable business and marketing platform to begin with, it has allowed us to survive and flourish when others in our area have not.”

- – - Paula Young, RN and co-owner

Join me on my next Webinar to find out how Acara develops successful Medical Spas for our clients.  Tuesday, May 19th, 1:00 p.m. EDT:  “Opening a Successful MedSpa”

FXA

Filed under: General Business, medical spa, Turnaround | Tagged: , , , , , , , , , | Leave a Comment »

Cosmetic Surgery Times: Acara’s Laser Lipo Event Program

Posted on May 13, 2009 by Francis X Acunzo

I was recently interviewed by Lisette Hilton, a writer for Cosmetic Surgery Times about Acara’s Laser Lipolysis Event Program.   This program has worked very prolipo1successfully at many of our client locations reaching event sales that exceed $35K or more.  I just finished a webinar today about the program with many in attendance hoping to learn more about successful planning, marketing and consultations at these events.

Hope you enjoy this article.

FXA

Filed under: Marketing | Tagged: , , , , , | Leave a Comment »

Allergan’s frown can’t be fixed by Botox!

Posted on May 7, 2009 by Francis X Acunzo

Allergan is about to have their first competitor in the world of Botox.  Dysport has been cleared by the FDA and will be available in the US later this month.Collagen Injection What will this mean for Aesthetic Practices and Medical Spas?  Possibly some savings.   We will have to wait and see.  Will Dysport be less expensive than Botox?  If so, will Allergan reduce the cost of Botox?  Here is a link to a site that has more info about this subject: Dermadoc.  Another interesting post on SpaFinders Blog too.

FXA

Filed under: Marketing | Tagged: , | Leave a Comment »

Follow

Get every new post delivered to your Inbox.

Join 531 other followers

%d bloggers like this: