Financing Your Medspa or Aesthetic Medical Practice


I know what I’m about to say sounds like a sales pitch for a bank, but honestly Acara has no connection to any bank, we are just excited about Bank of America’s financing program for physicians.  bank of america logo

Bank of America has a financing package that is very attractive for Medical Spas and Aesthetic Medical Practices.  It is a simple interest loan (with a  quick approval and short form application) with attractive interest rates that are much better than any lease available.

The real beauty about it is that you can finance equipment purchases either for 5, 7 or 10 years.  Unlike a lease, if you want to pay it back early, there are no prepayment penalties.  If you attempt to pay back a lease early the lease company charges you the monthly lease amount times the number of months remaining on the lease.  Thus extreme pre-payment penalties.

If you’re seeking to expand your practice or medical spa with new technology or develop a new location, call me and we can discuss Acara’s services, and I would be more than happy to connect you to a Bank of America contact.

FXA

The Importance of a Great Healthcare Attorney


Every Aesthetic Medical Practice and Medical Spa needs to have an experienced Health-care Attorney to support their business.  With the ever changing regulatory environment, the difficulties of navigating today’s employment laws, and the complicated corporate structures it is essential to have expert legal advice available to you at all times.

Here is a short list (though not a complete list)magnifying glass of what you need legal support for:

  • Insure that you have the correct Corporate Structure that meets all laws and regulations
  • Preparation of Partnership Agreements, and Buy/Sell Agreements
  • Review of your Employee Handbook to insure compliance with federal and state labor laws
  • Advice on Employee issues i.e. disciplinary actions, terminations, new employee policies
  • Developing your Employment Contracts, Confidentiality and Non-compete Agreements
  • Review of Advertising and Promotions to insure regulatory compliance
  • Review of all Real Estate Leases
  • Review of long-term contracts including but not limited to: equipment leases, service agreements, etc.

FXA

Acara Marketing Tip: How to Create an Integrated Online Marketing Strategy for Cosmetic Practices


Today successful cosmetic practices and businesses need a complete approach to online marketing. A website just doesn’t cut it anymore – you need a well planned strategy to reach and retain your target audience.

The Social Media World of a Cosmetic Practice or Medical Spa

The Social Media World of a Cosmetic Practice or Medical Spa

Follow Acara’s Essential Marketing Steps:

  • Attract: Drive quality patients to your website.
    • How? SEO (search engine optimization), PPC (pay per click advertising), Directories, Customer Reviews, Blogging, Social Media, PR, Video
  • Retain: Keep the conversation going after prospective patients / clients have left your site.
    • How? Email Marketing, Social Media, Video, PR
  • Convert: Get visitors to take action while on your site.
    • How? Phone Number on Every Page of Site, Lead Capture Form
  • Measure: Analyze your traffic. Adjust and improve as needed for optimal results.
    • How? Track with Google Analytics

What works for you? Share your tips… and feel free to contact us if you need help with your online marketing strategy.

– Deb

Ensure that You’re Insured


I often do Risk Assessments for our Clients, which includes a complete review of their Insurance coverage.  One of the most common errors I find is that the Medspa or Medical Practice has added new services without dart-boardinforming their Insurance Carrier.  This leads to either being under-insured or non-insured for the new service.

Make sure that your New Service Launch Checklist includes contacting your Insurance Broker to get your Professional Liability policy updated with the new service.  Keep in mind that this could include adding Dysport to your service offerings.  Just because Botox Cosmetic is covered you still need to check that Dysport will be too.

Just a quick FYI.

FXA

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