Today successful cosmetic practices and businesses need a complete approach to online marketing. A website just doesn’t cut it anymore – you need a well planned strategy to reach and retain your target audience.
Follow Acara’s Essential Marketing Steps:
- Attract: Drive quality patients to your website.
- How? SEO (search engine optimization), PPC (pay per click advertising), Directories, Customer Reviews, Blogging, Social Media, PR, Video
- Retain: Keep the conversation going after prospective patients / clients have left your site.
- How? Email Marketing, Social Media, Video, PR
- Convert: Get visitors to take action while on your site.
- How? Phone Number on Every Page of Site, Lead Capture Form
- Measure: Analyze your traffic. Adjust and improve as needed for optimal results.
- How? Track with Google Analytics
What works for you? Share your tips… and feel free to contact us if you need help with your online marketing strategy.
Filed under: General Business, Marketing Tagged: | aesthetic marketing, dermatologist marketing, internet marketing, Marketing, medical practice marketing, medical spa marketing, plastic surgeon marketing, Social Media, website traffic