Today, I want to speak out against Botax. Congress has added a provision to the Healthcare Reform bill that will tax cosmetic medical procedures.
I have been in this industry for a long time, over 25 years, and during that time I have owned or operated over 70 spas, medical spas and cosmetic practices nationwide. I’ve had the good fortune to have touched the lives of over 1 million men and women.
Interestingly enough, it has been through cosmetic medical procedures that I have seen the greatest impact on people. Cosmetic medical procedures transform a person, not just physically, and oftentimes act as a catalyst leading to improved lifestyle change including weight loss, increased exercise and better nutrition. All of which enhances a person’s self esteem, confidence, and the ability to face the world with greater strength and focus.
Francis X. Acunzo and Acara’s team of Aesthetic Medical Practice and Medspa business experts will be the featured guest speakers at Sciton’s West Coast Cosmetic Laser Summit in Las Vegas on November 21 & 22.
The Acara team will also be presenting at two additional Sciton educational events being held on the East Coast: a Sciton Dinner Presentation in Norfolk, VA on November 19th and a Sciton Summit at the Waldorf Astoria in New York City on December 5th.
20,000 visits have occurred since the inception of the business blog, SpaBusinessMD.com which was launched just over one year ago. This cosmetic medical business resource for physicians, owners, and operators provides knowledge and expertise on a variety of development, management and marketing topics.
“I started this blog hoping that Acara’s clients and business associates would have a resource to help them with their cosmetic medical businesses. comments Francis X. Acunzo, CEO & Founder of Acara Partners, “I never anticipated that it would become a resource so heavily relied upon by so many industry professionals.”
The importance of the Team Meeting cannot be overemphasized in running a successful business. It is essential to insure that your patients are receiving the highest quality of care and your creating a sustainable business through maximizing your greatest asset, your team.
At a minimum you should have monthly team meetings. A typical agenda should always include the following:
Report of the state of the business: last month sales as it compared to your budget and previous year.
Goal setting for the upcoming month.
General Housekeeping items i.e. remember to close the staff room door, how to use the new time clock, etc.
Training component: arrange for a vendor training/re-training or do a clinical training on a new procedure.
Communication: upcoming advertising, website updates, next month’s promotions, changes to the incentive program, etc.
For a stabilized business we recommend monthly meetings but if your business is in transition: turnaround, relocation, etc. then your team meetings should be bi-monthly.
Each meeting should be opened by the leader of the group i.e. physician owner, medical director or CEO (remember you are the cultural leader) and then portions of the meeting can be handled by management i.e. practice manager, sales manager, controller.
Work hard to make them interesting and always provide information that is important for everyone to do their job successfully, that way you will have better attendance. Remember, even though you make the meetings mandatory, someone could always call in sick.