I read an interesting article in the New York Times a few days ago. It was discussing Zerona and Zeltiq. Zerona is the low-level laser device that “melts” fat and the Zeltiq is the Cryo device that “freezes” fat. The article was essentially a mixed review discussing how some people have achieved successes and others have not.
The one missing discussion in the article is that (this is specific to Zerona, since I have experience with Zerona in a few of Acara locations) there was no discussion around how these types of programs have to be lifestyle driven in order to achieve success. As with Zereona, if you are willing to drink 2 liters of water, walk 40 minutes and take a Niacin supplement every day for 4 weeks in combination with your Zerona treatments, then you will see results.
Everyone asks the question: is 
it the lifestyle changes or the Zerona that “melts” the fat? Well, does it really matter? If by paying between $2,250 and $3,000 for 6 Zerona treatments you feel forced into changing your lifestyle thus losing 3 – 12 inches, then I’m not sure why anyone would care…Zerona or walking or water or Niacin: be happy with 3 – 12 inches.
The locations offering Zerona that are successful have someone on the team that is a great life coach. When you have a team member that understands that this is not about performing a few procedures and the patient has less wrinkles or age spots its about coaching, coaxing, reprimanding, mentoring someone through a lifestyle process then it works. Not all practices can accomplish this successfully.
Another approach to Zerona (or possibly Zeltiq) is to do it in combination with a Medically Supervised Weight Loss program. We have one location that doesn’t charge for the MSWL program if you sign up for Zerona (they do charge for the food supplments).
Just a few thoughts on melting and freezing fat…for you to chew on over the weekend.
FXA
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Filed under: Equipment, General Business, Marketing | Tagged: aesthetic medical business, Aesthetic Practice Marketing, medical spa business, medspa business, medspa marketing, zeltiq, zerona | 3 Comments »
or add cosmetic procedures to their medical practice.
