Facebook for Physicians

Posted on August 18, 2010 by Deb Roberts

Facebook for Physicians – a complimentary webinar for aesthetic practices and medical spas

Session date: Thursday, August 19, 2010

Starting time: 1:00 pm, ET / 10:00 am, PT

Duration: 1 hour

Presenter: Debra Roberts

Facebook…isn’t that something for kids?  Not anymore, the fastest growing market demographic for new Facebook members is the 35 plus crowd.

Join Debra Roberts as she discusses how to build a business Facebook page and leverage it into more clients for your practice.  She will touch on recommended posts, events, special offers and ads.

Who Should Attend: Plastic Surgeons, Dermatologists, Cosmetic Surgeons, Medical Spas

Anyone attending this Webinar may request a complimentary Facebook review by Deb.

Session fee (USD$): Complimentary

Register Here – space limited to 25

Filed under: Marketing | Leave a Comment »

Jane Doe No More

Posted on August 13, 2010 by Francis X Acunzo

Last evening I was fortunate to attend an event that featured a new n0n-profit organziati0n, Jane Doe No More whose mission is to is improve the way society responds to victims of sexual assault.  I was astounded to hear the statistics on the number of women that are sexually assaulted: 1 every 2 minutes, 1 in 6 women and college age women are 4 times more likely to be victimized.  What is really scary is that only 40% ever report the incident.

We work in a world where women are the majority of our team members, clients and patients.  I truly believe that it is important for us to support causes that support women.  This is such a valuable cause for society that I would like to ask everyone to support this cause in building awareness through education.  Here is a synopsis of what Jane Doe No More is currently doing:

Sexual Assault Awareness – Jane Doe No More is raising society’s awareness about the crime of sexual assault and the devastating effect it has on the victim, their families, and society at large. Our goal is to change perceptions and behavior toward victims.

Campus Outreach – Jane Doe No More is collaborating with colleges, universities and campus and local law enforcement to heighten awareness about sexual assault on campuses nationwide.

First Responder Education – Jane Doe No More is creating multi-media, enhanced educational tools for use by first responders to improve their interactions with the victim and prevent further emotional harm during the investigative process. See Enhanced Education for Law Enforcement below.

Online Resources – Jane Doe No More provides an online environment that includes resources, expert views, current information on legislation, surveys and the ability for victims and others to communicate.

Please visit the Jane Doe No More website and share this with your family, friends and business associates and let’s support this cause as an industry.

Francis X. Acunzo

CEO, Acara Partners

President, Medical Spa Society

Filed under: Industry Resources | Tagged: , | 2 Comments »

Don’t Fear a Double Dip

Posted on August 12, 2010 by Francis X Acunzo

The Dow Jones Industrial Average is down, the unemployment reports are bleak and economists are discussing a Double Dip recession.  What does this mean for medical spas and cosmetic practices?

Not too much as far as Acara is concerned.  Over the past few years my team has seen many medical spas and cosmetic practices falter and fail but we have also seen many that have had double digit increases in their sales.  It’s easy to point to the economy when your business is not succeeding, it’s a lot harder to point to yourself.

Acara speaks with and/or visits over 100 medical spas or cosmetic practices every year.  The ones that are succeeding have ownership that is investing in their business with new technology, sales systems, marketing programs and management expertise.

If your business is not succeeding analyze how you are conducting business and if you don’t have the capability to do the analysis yourself then hire professionals who have a track record in growing successful medical spas and cosmetic practices.

Acara’s clients are proof that you can succeed during a recession and they don’t fear a “Double Dip”.

FXA

Filed under: General Business | Tagged: , , , , , , | Leave a Comment »

Track & Train

Posted on August 6, 2010 by Francis X Acunzo

It’s not that often that you are able to get 2 services for the price of 1 in the world of business.  But when you use CallSource which tracks your advertising utilizing unique telephone numbers assigned to each advertisement you not only get statistics on each ad (or website, e-mail broadcast, pay-per-click campaign) but it also records the calls.  Thus it is this incredible training tool for your front reception and sales team.

Talk about 2 ways to really have impact on your business.  The better your ad source tracking the more efficient and effective you can make your marketing program and the better your team is with customer service, lead capture and appointment taking the more effective they are at lead to consult conversion.  This is low hanging fruit when it comes to increasing sales.

Acara continues to provide our clients these types of services and program at national level discounts.  Callsource is an Acara preferred vendor thus all Acara clients receive special pricing from CallSource.

FXA

Filed under: Marketing | Tagged: , , , , , | Leave a Comment »

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