CosmeticBusinessMD by Acara : MedSpa & Cosmetic Medical Practice Business Development, Management and Marketing Blog

Over the past 12 months I’ve been actively speaking at conferences and industry events throughout the country.  My topic: Best Business Practices.

Recently, I realized that I was presenting a series of best practices in management, marketing and sales but I wasn’t providing the framework for implementing these best practices. Interestingly enough, this conclusion came to me while spending a day with my youngest son, on the river, fly fishing.

It is no coincidence that I had this epiphany while watching him fish for he is the consummate implementer of best practices.  Now his best practices might not increase top line or boost profits, but the manner in which he implements his fly fishing best practices is 100% applicable to the world of aesthetic medicine.

And, oddly enough, it was through thinking about what made him so successful at what he does that I identified Acara’s two Axioms (rules) for implementing best practices in the business world of aesthetic medicine.

Axiom 1. Implement with Rigor & Discipline
If you notice the photograph to the right you will see a young angler staring at Bald Eagle Creek in Central PA.  In reality, he is not just staring at the river but analyzing exactly what his approach will be to strategically fish 100 yards of water to maximize the 3 hours he has in this competition.   He does this with strict adherence to this practice and has disciplined himself to take 10 – 20 minutes to determine his plan.  In business, once a best practice has been identified for implementation, it is critical to strictly adhere to a plan and to be highly disciplined in monitoring that implementation.  That is the level of commitment necessary for a successful best practice implementation.

Axiom II.  Implement with Passion & Drive
Now, you can see that my son is so determined to succeed that he is willing to wade up to his elbows in a cold briskly flowing river to accomplish his goal.  In order to succeed with the implementation of a best practice you need to believe in what you are doing; you need to be passionate about your work.  In addition, you have to be driven.  In fly fishing that might mean you’re wading up to your elbows; in business it means you’re willing to put in the amount of time necessary to ensure success.

Success
The one thing I learned from my son is that consistent rigor & discipline combined with passion & drive will always lead to success.  Here he is with a single trout.  This is not really how he defines success.  His success is defined by placing 7th in the United States Youth Fly Fishing National Championship last June and by being on the United States Youth Fly Fishing Team which placed 1st in World’s Cup last September in Italy.

That’s the level of success that can be achieved when you implement Best Practices into your medical practice with Acara’s two Axioms.  You may not make an international sports team but you will increase your top line and boost your profits.

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