Posted on May 21, 2012 by Francis X Acunzo
On Friday, May 18 I was very fortunate to join noted plastic surgeon, Dr. Jason Pozner FACS at his Sanctuary Medical Aesthetic Center in Boca Raton, FL for a one day Advanced Laser Training. It was a packed house with everyone going between didactic presentations and clinical training.
By far, this was one of the best laser trainings I’ve experienced in aesthetic techniques. Plus, Sanctuary is undoubtedly southern Florida’s premier aesthetic and plastic surgery center with its state of the art facilities that are complimented by a very stylish interior design.
Unexpectedly, but most welcomed, Dr. Pozner requested that I provide a marketing talk over lunch. The group was very receptive and hopefully by sharing my recent blog post on “Marketing to Generate Leads and a Sales System to Optimize Patient Conversion” I added value to the days training.
Filed under: Human Resources, Marketing, medical spa | Leave a Comment »
Posted on April 18, 2012 by Francis X Acunzo
Join me in New York this Sunday at the International Esthetics, Cosmetics & Spa Conference where I will be sharing my 30 plus years of development experience with attendees from throughout the country.
Implement Industry Best Practices to Open a Successful Medical Spa`
FRANCIS X ACUNZO • CEO – Acara Partners
Join one of the industry’s top business leaders, Francis X. Acunzo, CEO of Acara Partners as he identifies the best business practices to successfully open your medical spa or cosmetic medical practice. He will share Acara’s methodology on how to develop, design and launch your business. With over 100 projects completed, Acara’s knowledge base of best practices contains invaluable essential elements that should be the basis of any successful new business development effort. In addition, Mr. Acunzo will share his top 5 medical spa tips for smart interior design that improves the bottom line – a critical element in the development of a medical spa.
Register for the show.
Filed under: Industry Resources, medical spa, medspa | Tagged: launch a medical spa, launch a medspa, open a medical spa, open a medspa | Leave a Comment »
Posted on May 18, 2009 by Francis X Acunzo
Young Medical Spa located in Saucon Valley, PA has been named by SpaFinder one of the Top 10 Medical Spas in the United States.
Congratulations to Dr. Young, Paula Young and their team!
Acara worked with Young Medical Spa to re-brand their business, add new services, and helped them build a marketing and management structure.
“When we initially brought Acara on board to get us into the medical spa mainstream, we had a hard time justifying the investment at that time due to our limited start-up capital. While I did see the immediate value back then of what Acara built for us, I see the value of our investment even more now that the industry is in financial uncertainty. Because we built a solid relationship with an industry mentor like Acara, and a workable business and marketing platform to begin with, it has allowed us to survive and flourish when others in our area have not.”
- – - Paula Young, RN and co-owner
Join me on my next Webinar to find out how Acara develops successful Medical Spas for our clients. Tuesday, May 19th, 1:00 p.m. EDT: “Opening a Successful MedSpa”
Filed under: General Business, medical spa, Turnaround | Tagged: medspa business, medspa webinars, opening a medical spa, opening a medspa, spa business, spa industry, spa webinars, successful medical spas, successful medspas, Young Medical Spa | Leave a Comment »
Posted on April 21, 2009 by Deb Roberts
Registration is now open for Part 2 of the Webinar Internet Marketing Strategies.
Wednesday, May 20th at 1 pm ET
Join Debra Roberts and specical guest Chris Uzzo, Search and Internet Marketing Expert
Filed under: Blogroll, General Business, Marketing, medical spa, MedSpa Marketing Tips, Uncategorized | Tagged: Medical Spa and Cosmetic Aesthetic Practice Free Education Webinars | Leave a Comment »
Posted on December 12, 2008 by Francis X Acunzo
Yesterday I read an article in the Wall Street Journal depicting one more example of how the economy is impacting people’s lives. The focus was on cutting back on spending as it relates to domestic help, specifically Nannies.
The importance of this article to the Medspa industry is a very telling comment in the last few paragraphs of the article.
Here is the excerpt where this mother is discussing her former Nanny:
A stay-at-home mother whose husband is a litigation attorney, Mrs. Sirof says that Ms. Monterrosa was a “second mom to my kids.” Ms. Monterrosa was there when she suffered a bout of depression and when she went on spa trips or outings to get Botox and Juvéderm injections, says Mrs. Sirof.
But a few months ago, the family decided they couldn’t afford Ms. Monterrosa anymore and let her go.
Mrs. Sirof’s daughters took the separation badly. They inquired incessantly about “Vita,” as they called her. Normally a lively child, daughter Addie became sad and withdrawn. A doctor Mrs. Sirof consulted suggested renewed contact with Ms. Monterrosa.
“I try to have Alba come once a week,” says Mrs. Sirof. She says she feels “horrible” about laying off Ms. Monterrosa. But there are some perks she isn’t willing to give up. “Nothing deters me from my Botox treatments.”
As I have mentioned in previous posts, medical spa treatments, with their visible results, are the last on the list of expenses to be cut. There are many other sacrifices our clients will make prior to giving up the opportunity to look and feel younger.
Read the full article.
Filed under: Marketing, medical spa, News Articles | Tagged: medical spa, medspa, medspa turnarounds, medspa wall street journal, recession medical spa, recession medspa | Leave a Comment »