Posted on February 3, 2012 by Francis X Acunzo
Cynosure, Inc. (NASDAQ: CYNO) announced this week that the U.S. Food and Drug Administration has cleared the Company’s Cellulaze™ Workstation for commercial distribution, giving millions of American women the first minimally invasive solution in their battle against cellulite.
Cellulaze reduces cellulite – in just one treatment – by restoring the normal structure of the skin and underlying connective tissue. Cellulaze diminishes the lumpy pockets of fat, releases the areas of skin depression typifying cellulite and increases the elasticity and thickness of the skin.
When I received this announcement I immediately contacted Dr. Bruce Katz, one of the country’s leading cosmetic dermatologists. Come to find out, Dr. Katz’s Aesthetic Center, Juva, was one of the five sites that conducted the FDA trials and he was the only Dermatologist amongst the five doctors. I asked him what his insights were on this new procedure, “Cellulaze will be a game changer for the treatment of cellulite, for it is the first time we can successfully treat this very common problem with only one session and have lasting results!” stated Bruce Katz M.D.
The team at Acara is in complete agreement with Dr. Katz, this is a complete “game changer” in this area. Finally there is a FDA approved device offering a procedure that doesn’t require an extended commitment with ongoing treatments to reduce the signs of cellulite. Take a look at the before and after photos in this announcement that was sent out by Cynosure.
If you are thinking about adding Cellulaze to your practice, please contact us at Acara. We have developed a Cellulaze market launch program. For more information, contact Mary Lyons, Director of Business Development at firstname.lastname@example.org or give her a call at 203-488-0028 x314 or complete this form:
Filed under: Industry Resources, News Articles | Tagged: cellulaze, cellulite, cellulite laser, Cynosure, Dr. Bruce Katz, FDA Approval Cellulite | Leave a Comment »
Posted on January 19, 2012 by Francis X Acunzo
N E W S R E L E A S E
Acara, the leading US aesthetic medical practice and medspa consulting and marketing firm, announced today sales doubled in 2011 over 2010. The Acara Team of aesthetic medical business leaders generated this success for their clients through targeted cosmetic medical marketing, sales, operations and business development programs.
Branford, CT (PRWEB) January 19, 2012 – Acara, the leading business team in the aesthetic medical practice and medical spa industries, announced today that their 2011 sales doubled over 2010.
“This incredible growth was driven by Acara’s excellent reputation and client loyalty. What’s more, as banks have begun to loosen the reins on lending for cosmetic medical practices, we have seen an increase in requests for feasibility studies and development projects, and established practices are able to capitalize new equipment and services. Our client loyalty has grown through the combination of our superior client service and by the addition of new marketing programs such as social media management,” states Acara CEO, Francis X. Acunzo.
“I can’t say enough good things about Acara,” said Dr. Dawn Rogers from RefineMD of Menasha, Wisconsin. “Thanks to Acara, our practice is doing better than we’ve done in our five years in business and we see it getting better every day.”
“Our business relationship has been a positive experience, and we appreciate the support and assistance our practice has received. We have enjoyed working with each and every one of Acara’s personnel,” said Dr. Eric Emerson of Southeastern Plastic Surgery and Laser Center of Gastonia, NC.
Acunzo attributes the success of Acara’s clients to both the skill and expertise of his team as well as the willingness of clients to work closely with Acara to implement best practices for both management and marketing. “Many of our clients have already established themselves as highly skilled surgeons and aestheticians. We give them the types of business management and marketing assistance they need to bring their practices to the next level.”
Filed under: Marketing, News Articles | Tagged: aesthetic medical consultants, aesthetic medical consulting, cosmetic medical consultants, cosmetic medical consulting, medical spa consultants, medical spa success, medspa consultants, medspa success | Leave a Comment »
Posted on January 19, 2012 by Francis X Acunzo
It will soon cost you less to purchase your Botox and all other cosmetic procedures in New Jersey.
N.J.’s ‘BoTax’ falls as Gov. Christie signs repeal.
Trenton, N.J. — New Jersey Gov. Chris Christie has signed a bill that repeals and will phase out the state’s 6 percent “BoTax” — the nation’s first such tax on cosmetic procedures.
The bill’s sponsors, Sen. Joseph Kyrillos (R-Monmouth) and Sen. Paul Sarlo (D-Bergen), said the eight-year-old tax is not only a “burden” to patients, but to the medical offices that must collect the tax and state agencies that enforce it, according to NJ.com.
Read the full article in Cosmetic Surgery Times…
Filed under: Industry Reports, News Articles | Tagged: aesthetic practice marketing or advertising, cosmetic medical consultants, cosmetic practice marketing, medical spa business, medical spa consultants | Leave a Comment »
Posted on April 8, 2010 by Francis X Acunzo
Dr. Edward B. Lack, MD recently wrote an article for Healthy Aging, a publication that “provides unbiased information so that physicians can help their patients look good and feel good as they age”. The topic was on laser-assisted lipolysis (LAL) an ever growing trend since its introduction in 2006.
Here is an excerpt from the article:
Liposuction is one of the most commonly performed surgical cosmetic procedures; however, liposuction is traumatic and results in postoperative pain, edema and bruising. For surgeons, the procedure can be time-consuming and strenuous.
Advances in laser lipolysis are redefining body contouring, allowing surgeons to remove unwanted fat with greater precision and ease. Using laser lipolysis as an adjunct to liposuction, surgeons can now sculpt chiseled abs, contour below the chin and treat contour irregularities and fibrosis from previous liposuction.
Laser-assisted lipolysis (LAL) offers the advantages of skin tightening, adipocyte lysis, improved fascial retraction and faster wound healing with less morbidity. These advantages are opening the doors to emerging applications, such as laser-assisted facelifts and cellulite reduction, which traditionally have been difficult
to achieve with standard liposuction. As physicians find news ways to use the technology, laser lipolysis is becoming a gold standard of subcutaneous contouring.
Dr. Edward B. Lack, MD, is president of MetropolitanMD, a multispecialty medical/surgical clinic in Chicago. He is a past president of the American Academy of Cosmetic Surgery and is a past board member of the American Board of Cosmetic Surgery.
Go to Healthy Aging to read the full article.
Filed under: Industry Resources, News Articles | Tagged: healthy aging, medspa consultants, medspa industry, medspa marketing, medspa trends, spa consultants, spa industry | Leave a Comment »
Posted on March 4, 2010 by Francis X Acunzo
I’m not sure how many of you receive MedEsthetics Magazine but if you don’t, you should. It is definitely one of the best trade publications available to Aesthetic Medical Physicians, Practitioners and Managers.
In the March/April issue Acara’s Top 10 Aesthetic Practice Business Tips were featured. If you missed them before (on this blog) you can go here to review them on the digital version of MedEsthetics (its on page 4).
Filed under: News Articles | Tagged: acara medspa, aesthetic business, aesthetic business tips, medesthetics, medspa business, spa business, spa industry | Leave a Comment »
Posted on March 4, 2010 by Francis X Acunzo
This past Sunday in the New York Times Style Magazine there was an article featuring one of the latest procedures in aesthetic medicine, the “liquid face lift”.
This clearly points to a trend that the Acara team has seen over the past 12 months. As practitioners become more talented with injectibles and their results are visibly exciting, more and more women are holding off or foregoing traditional face lifts and opting for a Liquid Lift. I also believe that this trend is stimulated by the downturn in the economy. Even though, over time, multiple Liquid Face Lifts may be more expensive, the immediate cost tends to be significantly less.
To read the article online go to New York Times Style Magazine, the article is on page 112.
Filed under: News Articles | Tagged: acara marketing aesthetic practices, liquid face lifts, new york times style magazine, smartlipo - Acara Consulting | 1 Comment »
Posted on November 13, 2009 by Francis X Acunzo
Francis X. Acunzo and Acara’s team of Aesthetic Medical Practice and Medspa business experts will be the featured guest speakers at Sciton’s West Coast Cosmetic Laser Summit in Las Vegas on November 21 & 22.
The Acara team will also be presenting at two additional Sciton educational events being held on the East Coast: a Sciton Dinner Presentation in Norfolk, VA on November 19th and a Sciton Summit at the Waldorf Astoria in New York City on December 5th.
Read the full story here.
Filed under: Events, Industry Resources, News Articles | Tagged: Acara, aesthetic education, aesthetic practice consulting, joule, laser education, sciton | Leave a Comment »
Posted on January 16, 2009 by Francis X Acunzo
Acara, the leading business team in the Med Spa industry announces its upcoming Q1 2009 Webinar Series featuring industry experts Francis X. Acunzo, Debra Roberts and Sandi Unkrur. Register for any of the eleven complimentary webinars, and learn how the Acara Team of top medical spa business leaders strategize and implement Medspa development, management, marketing, and sales.
Branford, CT (Vocus/PRWEB ) January 16, 2009 — Acara, the leading business team in the Medical Spa industry announced today its Q1 2009 complimentary Webinars for MedSpa industry professionals. Many of these Webinars are back by popular demand and include topics on development, management, marketing and sales. They offer insight into how Acara’s Team of Medspa business experts strategize and implement successful Med Spa programs. (more…)
Filed under: Events, News Articles, Online Resources | Tagged: acara medspa webinars, acara webinars, med spa webinars, medical spa consulting, medical spa consulting by Acara, medical spa marketing, medical spa webinars, medspa consultants, medspa consultants - acara, medspa consulting, medspa consulting by Acara, medspa webinars, spa consultants, spa consultants - acara, spa consulting by Acara | 1 Comment »
Posted on December 12, 2008 by Francis X Acunzo
Yesterday I read an article in the Wall Street Journal depicting one more example of how the economy is impacting people’s lives. The focus was on cutting back on spending as it relates to domestic help, specifically Nannies.
The importance of this article to the Medspa industry is a very telling comment in the last few paragraphs of the article.
Here is the excerpt where this mother is discussing her former Nanny:
A stay-at-home mother whose husband is a litigation attorney, Mrs. Sirof says that Ms. Monterrosa was a “second mom to my kids.” Ms. Monterrosa was there when she suffered a bout of depression and when she went on spa trips or outings to get Botox and Juvéderm injections, says Mrs. Sirof.
But a few months ago, the family decided they couldn’t afford Ms. Monterrosa anymore and let her go.
Mrs. Sirof’s daughters took the separation badly. They inquired incessantly about “Vita,” as they called her. Normally a lively child, daughter Addie became sad and withdrawn. A doctor Mrs. Sirof consulted suggested renewed contact with Ms. Monterrosa.
“I try to have Alba come once a week,” says Mrs. Sirof. She says she feels “horrible” about laying off Ms. Monterrosa. But there are some perks she isn’t willing to give up. “Nothing deters me from my Botox treatments.”
As I have mentioned in previous posts, medical spa treatments, with their visible results, are the last on the list of expenses to be cut. There are many other sacrifices our clients will make prior to giving up the opportunity to look and feel younger.
Read the full article.
Filed under: Marketing, medical spa, News Articles | Tagged: medical spa, medspa, medspa turnarounds, medspa wall street journal, recession medical spa, recession medspa | Leave a Comment »
Posted on October 23, 2008 by Francis X Acunzo
Recently, I was interviewed by New York Times writer Natasha Singer for an article focused on the number of over-the-top luxury urban spas open or about to open in New York City, “Keeping Up Appearances, No Matter the Dow“. These are spas that will charge you anywhere from $250 up to $500 for a single service, many of which are located within the best hotels in Manhattan.
I’ve been in the spa industry for over 25 years and during that time have owned or operated over 75 spas and medical spas of which 10 or more were in the luxury category. So this is a topic I’m fairly comfortable speaking about and though there is a definite market for this level of spa (especially in Manhattan) I’m not sure if there is sufficient market share to go around to fill 6 over-the-top luxury spas. And depending upon what occurs over the next year or two with the current recession, it might be a long hard road for many of these newer or about to open spa operators.
I will add, that in a recession, today’s female consumer is much more likely to cut out the $500 spa treatment that no one ever sees, long before she cuts out her $500 Botox treatment that everyone sees.
Filed under: General Business, Marketing, News Articles | Tagged: Luxury Spas, medspa consultants, medspa consulting, Natasha Singer, New York Times, New York Times Spa, NY Times, NY Times Spa, Spa Consultant, spa consulting | 1 Comment »