Posted on October 28, 2010 by Francis X Acunzo
Francis X. Acunzo, Acara’s CEO to present a complimentary PracticeDock webinar on November 3, 2010 at 1:00 p.m. (EST)
Due to a high response rate, space is limited.
How is 2011 going to be different from 2010? What are you going to do to increase your business and shake off the recession?
Join industry business expert Francis X. Acunzo as he shows you how to succeed during these difficult economic times. He’ll walk you through how to analyze your current business to create a practice baseline and how to develop a strategic plan to boost your business. Learn industry best practices in sales, marketing and operations.
Sign up for this complimentary webinar to get new ideas and strategies for keeping your appointment books busy throughout 2011.
Reserve your Webinar seat now at:
Those who attend will learn:
- Learn eight new Best Practices and apply them immediately to your practice
- Find out how some cosmetic practices beat the odds and grew their client base during the recession
- Learn how to develop a plan for tomorrow
- Discover how to look at your practice through the eyes of a business expert to create a business baseline
If you have any questions, please call (866)-649-7589 or email Solutions@PracticeDock.com.
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Posted on April 16, 2010 by Francis X Acunzo
Even though consumer spending was up in March, and the Dow is sitting at 11,000 with many large publicly traded companies showing profits, “Mainstreet” is still feeling the pain of this (possibly over?) recession. The Wall Street Journal did a poll asking its readers to vote on whether they thought the recession is over or not. Here is the article and the current results:
The committee of academic economists that dates the beginning and end of recessions said it isn’t ready to put an end date on the recession that started in December 2007. The National Bureau of Economic Research’s Business Cycle Dating Committee said “Although most indicators have turned up, the committee decided that the determination of the trough date on the basis of current data would be premature.”
What do you think? Does it feel to you as though the worst is over? Are you seeing signs of economic reinvigoration?
The poll results as of April 15th: 384 (26%) YES and 1094 (74%) NO.
I think this poll most likely reflects the sentiment of many of the Cosmetic Practices and Medical Spas we speak to on a very regular basis. Acara boasts that 80% of our clients have doubled their sales. But we must remember that Cosmetic Practices and Medical Spas call Acara when they are in need of increasing their business and we receive 3 calls interested in increasing their business for every one new client.
Basically, you can succeed in this uncertain economy but in order to do so you need to be extremely good at managing your business: marketing, sales and operations. You need to know how to communicate your unique message (you need a unique message), you have to be consistent in implementing your marketing program, you must have a sales system in place with someone dedicated to providing consultations, and you have to run a customer-centric practice.
With the possibility of economic recovery, mow is a good time to start putting your house in order. If you wish to discuss how the economy is impacting your business please send me an e-mail at firstname.lastname@example.org or leave a message here on this post.
Filed under: Online Resources | Tagged: medspa consulting, medspa marketing, medical spa consulting, spa industry, medspa business, wall street jounal | Leave a Comment »
Posted on March 18, 2010 by Francis X Acunzo
I just read an article in the Wall Street Journal written by Laura Landro, “New Focus on Averting Errors: Hospital Culture“. It starts by pointing out that it is estimated there are between 44,000 and 98,000 hospital deaths per year caused by errors made by doctors and nurses. Plus an additional 100,000 hospital deaths caused by preventable infections.
Recently a death occurred after a procedure at a Medical Spa. This is one of very few deaths that have occurred since the inception of medical spas some 14 years ago. I’d like to emphasize to the Medical Spa community, even one death a year should be considered unacceptable. It is imperative that we hold the highest standard of protocol, training and sanitation within our facilities, including:
Documented Medical Protocol
Protocols that each Medical Service Provider is internally accredited. Updated either annually or as needed and readily available at he location for easy reference.
Regular team training on medical protocol, safety and sanitization.
Cleaning and Sanitizing
Staff trained in all sanitization techniques utilizing up-to-date sanitizing equipment and agents. Frequent facility cleaning by a cleaning company that has expertise in Healthcare cleaning and sanitization.
Here a a few good resources to help:
Accretidation Association for Ambulatory Healthcare
JaniKing Cleaning Services
Medical Laser Dynamics
Association of Occupational Health Professionals in Healthcare
In addition, as we work towards revitalizing the Medical Spa Society, I will make it one of our objectives to emphasize the highest standards in healthcare clinical and business practices.
Filed under: Human Resources, Online Resources | Tagged: acara standard, medical spa protocols, medical spa sanitization, medspa sanitation | 1 Comment »
Posted on April 16, 2009 by Francis X Acunzo
Don’t miss my Webinar this evening: Recession Proof Your Medical Aesthetics Practice being presented for the Medical Spa Society. You can sign up here or go to the Medical Spa Society Website and register. Even better, become a member of the Society and receive all of the benefits available.
Filed under: Human Resources, Industry Resources, Medical Associations, Online Resources | Tagged: aesthetic medical webinars, Medical Education, medspa education, medspa industry, medspa webinars, spa business, spa industry, webinars | Leave a Comment »
Posted on April 2, 2009 by Francis X Acunzo
We just posted our Q2 Webinar Line-up. Thirteen educational complimentary Webinars available to spa and healthcare professionals between now and the end of June. We have an array of marketing, sales, business strategy/development and operations sessions.
Last quarter we had over 500 people sign-up for our Webinars. Join these industry professionals and gain the knowledge and insight of the Acara team each Tuesday at 1:00 p.m. EDT.
Many thanks to our faithful attendees.
Filed under: Human Resources, Online Resources | Tagged: Medical Education, Medical Spa Education, medspa business, medspa education, medspa industry, spa business, Spa Education, spa industry | Leave a Comment »
Posted on January 25, 2009 by Francis X Acunzo
As everyone knows, when someone is having a cardiac arrest they need immediate resuscitation or they will die from a lack of blood circulating oxygen to the brain and vital organs. The life-blood of a business is cash. If it stops flowing then a company begins to experience the equivalent of a cardiac arrest leading to its death or basically a business shut-down.
I realize that my analogy is somewhat dramatic but I need to make a point here. If your MedSpa is losing money each month and draining your financial resources, it is important to act swiftly to resolve the issue. Do not fool yourself into thinking that it will get better next month, it won’t, unless you are implementing significant changes to the way you operate and market your business. And don’t get caught in the trap of believing you can bootstrap your way to success, that opportunity passed when you entered your 9th month and still continued to lose money.
If you don’t stop the bleeding your business will die and the only emergency care for a dying business is a very strong dose of solid management and effective marketing, both of which cost money.
Every week I speak to Medical Spa owners that say they don’t have the resources to implement a marketing program, hire the staff they need or contract the right professionals to help them fix their problems. Albert Einstein once said “The definition of insanity is doing the same thing over and over again and expecting different results”. Is this you?
I will be exploring what it takes to resuscitate a medical spa in need of a business turnaround this Tuesday, January 27th at 1:00 p.m. Please join me for “Dial 911 Acara for MedSpa Resuscitation” Webinar.
Filed under: General Business, Online Resources | Tagged: 911 Acara, med spa consulting by Acara, medical spa business, medical spa turnaround by Acara, medspa business, medspa consulting by Acara, medspa design by Acara, medspa turnaround, spa design by Acara | Leave a Comment »
Posted on January 16, 2009 by Francis X Acunzo
Acara, the leading business team in the Med Spa industry announces its upcoming Q1 2009 Webinar Series featuring industry experts Francis X. Acunzo, Debra Roberts and Sandi Unkrur. Register for any of the eleven complimentary webinars, and learn how the Acara Team of top medical spa business leaders strategize and implement Medspa development, management, marketing, and sales.
Branford, CT (Vocus/PRWEB ) January 16, 2009 — Acara, the leading business team in the Medical Spa industry announced today its Q1 2009 complimentary Webinars for MedSpa industry professionals. Many of these Webinars are back by popular demand and include topics on development, management, marketing and sales. They offer insight into how Acara’s Team of Medspa business experts strategize and implement successful Med Spa programs. (more…)
Filed under: Events, News Articles, Online Resources | Tagged: acara medspa webinars, acara webinars, med spa webinars, medical spa consulting, medical spa consulting by Acara, medical spa marketing, medical spa webinars, medspa consultants, medspa consultants - acara, medspa consulting, medspa consulting by Acara, medspa webinars, spa consultants, spa consultants - acara, spa consulting by Acara | 1 Comment »
Posted on November 11, 2008 by Francis X Acunzo
Acara, the leading business team in the Med Spa industry announces its upcoming Webinar Series featuring industry expert Francis X. Acunzo. Register for any of the five complimentary webinars and learn how the Acara Team of top medical spa business leaders strategize and implement Medspa development, management, marketing, and sales.
Branford, CT November 11, 2008 – Acara, the leading business team in the Medical Spa industry announced today its upcoming lineup of complimentary Webinars for industry professionals. Many of these Webinars are back by popular demand and include topics on development, management, marketing and sales. They offer insight into how Acara’s Team of Medspa business experts strategize and implement successful Med Spa programs.
If you are a Medical Spa Owner or Operator seeking to develop a medical spa or increase your current medical spa’s revenue and profit then you cannot miss these upcoming complimentary Med Spa Business Webinars.
“It is fulfilling to know that we have been able to reach so many industry professionals with our Medspa Educational Webinar Series. Over 1,000 Medical Spa Professionals have attended Acara Webinars since the inception of the program, many from countries throughout the world.” states Mr. Acunzo, Founder & CEO of Acara Partners. “I believe by offering our complimentary Webinars we help build and grow our industry, especially during these trying economic times.” (more…)
Filed under: Events, Industry Resources, Online Resources | Tagged: medical spa education by Acara, medical spa webinars, medspa consultants, medspa consultants - acara, medspa consulting, medspa consulting by Acara, medspa education, medspa webinars, spa consultants - acara, spa consulting by Acara, spa industry | Leave a Comment »
Posted on August 26, 2008 by Francis X Acunzo
I hope everyone can join me today for my Webinar Recession Proof Your Medical Spa. I will be speaking on the top 7 ways you can maximize your business during difficult economic times. Acara has doubled and tripled revenues for same period sales over previous year at locations nationwide during the past 12 months. Join me to learn how we apply sound business principles and practices to get the job done!
Filed under: Events, Industry Resources, Online Resources | Tagged: medical spa consultants - acara, medical spa consulting by Acara, medspa consultants - acara, medspa consulting by Acara, medspa webinars, spa consultants - acara, spa consulting by Acara, spa industry, spa webinars, webinars | 1 Comment »