Learn to Accelerate Your Practice

Posted on April 18, 2012 by Francis X Acunzo

Join me on Saturday April 28th when I will be speaking with plastic surgeon, Dr. Jason Pozner at a Sciton Aesthetic seminar.  This event takes place at the New Hampshire Motor Speedway to promote the theme of accelerating your practice.

My topic will be “how to race past your competition by accelerating your practice with Best Practices in management, sales and marketing.”

Saturday, April 28th, 2012
New Hampshire Motor Speedway
1122 Route 106,
Loudon, NH
603.513.5700
Questions?
Contact:
Dan Sullivan
dan.sullivan@sciton.com
202.320.3219

Filed under: Human Resources, Industry Resources, Marketing, MedSpa Marketing Tips | Tagged: , , , , , | Leave a Comment »

Botox Tax Goes Under The Knife In New Jersey

Posted on January 19, 2012 by Francis X Acunzo

It will soon cost you less to purchase your Botox and all other cosmetic procedures in New Jersey.

N.J.’s ‘BoTax’ falls as Gov. Christie signs repeal. 

Trenton, N.J. — New Jersey Gov. Chris Christie has signed a bill that repeals and will phase out the state’s 6 percent “BoTax” — the nation’s first such tax on cosmetic procedures.

The bill’s sponsors, Sen. Joseph Kyrillos (R-Monmouth) and Sen. Paul Sarlo (D-Bergen), said the eight-year-old tax is not only a “burden” to patients, but to the medical offices that must collect the tax and state agencies that enforce it, according to NJ.com.

Read the full article in Cosmetic Surgery Times…

 

FXA

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Top 10 Acara Blog Posts in 2011

Posted on January 16, 2012 by Francis X Acunzo

I thought it would be interesting to see what everyone was reading about in 2011 so I pulled the statistics from my blog, SpaBusinessMD to find the top 10 most read posts.  To place this in perspective this year the blog had over 20,000 views.  Number 1 on the list was read over 3,000 times and number 10 was read 100 times (keep in mind that 1 has been posted for 4 years vs. 10 has been posted for 4 months).

1. Maximizing Medical Spa Interior Design – July 28, 2008

2. Medical Spa Interior Design – April 23, 2010

3. Building a Customer Centric Cosmetic Medical Practice – December 10, 2009

4. Medical Spa Interior Design – May 14, 2010

5. Zerona vs Zeltiq: Melt or Freeze Your Fat!  – February 5, 2010

6. Groupon Deals Equal to Fee Splitting, Experts Say – July 27, 2011

7. Formal vs. Informal Organizational Structure – October 29, 2009

8. Zerona Success Story – April 21, 2010

9. Smartlipo Pioneers to Hold Smartlipo & Liposuction Training in NYC – September 4, 2008

10. Daily Deals: Good or Bad for the Cosmetic Medical Industry? – October 4, 2011

 

FXA

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2012 Top Aesthetic Medical Trends Webinar

Posted on January 13, 2012 by Francis X Acunzo

Each year I publish my top aesthetic medical trends.  These are the procedures and treatments that Acara believes will meet the following criteria in the upcoming year:

  • Have high consumer demand
  • Minimal patient downtime
  • Offer visible results
  • Profitable

This year 9 aesthetic procedures/treatments met our criteria:

1. Fat Elimination
2. Fat Reduction
3. Fat Transfer
4. Injectables 2.0
5.Tattoo Removal
6. Laser Treatment Combo
7. Skin Tightening
8. Toenail Fungus
9. Hair Transplant: FUE

To hear my thoughts on these trends, please take 30 minutes and listen to the webinar I presented on Tuesday, January 10, 2012.

2012 Top Aesthetic Medical Trends

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Acara Announces Q1 2012 Complimentary Webinars for Cosmetic Physicians, Aesthetic Medical & MedSpa Industry Professionals

Posted on January 13, 2012 by Francis X Acunzo

There are six new Webinars in the Q1 series, and some are back by popular demand, including topics on development, management, marketing and sales. 

Here are the new 2012 Q1 Webinars:

2012 Top Aesthetic Medical Trends

Tuesday, January 10, 2012 — 1:00 pm, ET / 10:00 am, PT
Join Francis Acunzo, cosmetic medical business visionary as he discusses his top 2012 Aesthetic Medical trends and how you can stay on trend to strengthen your business in 2012.

Securing Financing for your Medical Spa or Aesthetic Medical Practice

Tuesday, January 24, 2012 — 1:00 pm, ET / 10:00 am, PT
Leading Medical Spa business expert, Francis Acunzo, will review the basics on financing your Aesthetic Medical Practice or Medical Spa. How do you determine your financial needs for a new medical practice, re-capitalization of an existing business, or the cost of acquiring an established Medical Spa? Learn how to analyze your risk tolerance and decide what your debt-to-equity ratio should be based upon your business and personal needs.

Opening A Successful MedSpa or Cosmetic Aesthetic Practice

Tuesday, February 7, 2012 — 1:00 pm, ET / 10:00 am, PT
The Acara team visits Aesthetic Medical Practices and Medical Spas nationwide on a regular basis; most of the time we find great clinical services, but mediocre customer service. This is a difficult problem to fix, because most of the time it is cultural: deep-rooted customs or practices in which business is being conducted day to day.  This is not a situation where a set of protocols will solve the problem.  So how do you implement change?  What is the solution? How do you create a Customer Centric Medical Practice?  Join Francis X. Acunzo, Acara CEO, as he discusses how to convert your Practice into a Customer Centric Organization.

Maximizing Medical Spa Interior Design

Tuesday, February 21, 2012 — 1:00 pm, ET / 10:00 am, PT
Francis X. Acunzo has opened and/or acquired over 75 Medical Spas nationwide. He will provide insight into Acara’s methodology when working with top architects and designers to ensure a successful design.  In addition, he will share his pearls of wisdom when developing Medical Spa interiors that are aesthetically pleasing, functional and profitable.

Top 10 Questions When Buying A Cosmetic Laser

Tuesday, March 6, 2012 — 1:00 pm, ET / 10:00 am, PT
So many laser companies – so many different types of lasers! The process of buying a cosmetic laser can be overwhelming. Find out what questions you should ask prior to even speaking with laser companies and then what questions you should ask once you begin the process of identifying the right laser company for your cosmetic practice or medspa. Francis X. Acunzo has been purchasing cosmetic lasers for the past 15 years. Throughout his career he has placed orders for over 70 lasers. Join him while he shares his experience with you

Practice Success & the Physician’s Role: It’s About Leadership not Management

Tuesday, March 20, 2012 — 1:00 pm, ET / 10:00 am, PT
Francis X. Acunzo has successfully led individual medical spas and cosmetic practices with teams of 10 to large multi-site organizations with 37 locations and teams of 1,000. Join Mr. Acunzo as he shares with you his experience in leading a team to success.

To read the Press Release: Acara Announces Q1 2012 Complimentary Webinars for Cosmetic Physicians, Aesthetic Medical & MedSpa Industry Professionals.

Filed under: Financing, General Business, Marketing, MedSpa Marketing Tips, Operations | Tagged: , , , , , , , | Leave a Comment »

Best Practice: Capitalize Your Business

Posted on November 23, 2011 by Francis X Acunzo

The most successful cosmetic medical practices nationwide are well-capitalized businesses.

This means that they have the financial wherewithal to continually invest in new technology, marketing, human capital and physical plant.

One of the most important reasons to be well-capitalized ties to another Best Practice: Stay on Trend. Each year it is essential to add new services to stay on trend. This needs additional investment capital infused into your practice: reinvesting profits, adding equity, securing a lease or bank financing. It is important to be able to make these investments on a timely basis to remain competitive, as the marketplace is constantly changing.

Now, this doesn’t mean to just invest in a new laser. When launching a new procedure or treatment that needs new technology it is essential to look at all costs involved. There are marketing costs to update your website, brochure and launch a focused ad campaign. There are training costs, building costs and of course the cost of the new laser (or whatever technology you are purchasing). Don’t be fooled to think that the new technology is a “field of dreams” such that you will buy it and “they” will come. A complete launch is essential, otherwise you will find that you have a dusty laser sitting in a closet generating no revenue.

FXA

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Track & Train

Posted on August 6, 2010 by Francis X Acunzo

It’s not that often that you are able to get 2 services for the price of 1 in the world of business.  But when you use CallSource which tracks your advertising utilizing unique telephone numbers assigned to each advertisement you not only get statistics on each ad (or website, e-mail broadcast, pay-per-click campaign) but it also records the calls.  Thus it is this incredible training tool for your front reception and sales team.

Talk about 2 ways to really have impact on your business.  The better your ad source tracking the more efficient and effective you can make your marketing program and the better your team is with customer service, lead capture and appointment taking the more effective they are at lead to consult conversion.  This is low hanging fruit when it comes to increasing sales.

Acara continues to provide our clients these types of services and program at national level discounts.  Callsource is an Acara preferred vendor thus all Acara clients receive special pricing from CallSource.

FXA

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DOUBLE YOUR SALES WITH ACARA’S BUSINESS BOOSTING PROGRAM!

Posted on July 9, 2010 by Francis X Acunzo

Sandi Unkrur, Acara’s Director of Business Development is so excited about our new 50/50 payment option on our Business Boosting Program that she has asked me to post the information once again here on our blog…FXA

What do so many successful cosmetic practices have in common?

1. They invest in Top Laser Technology

2. They partner with Acara to increase their sales & profitability

Join this premier list of successful cosmetic practices and medicals spas that have implemented the Acara Business Boosting Program.

  • Cosmetic Surgeon & Dermatology Practice in the Northeast: Doubled sales in 7 months.
  • Dermatologist & Medical Spa in the Midwest: Doubled Sales in 3 months.
  • Medical Spa in the Northwest: Tripled sales in 3 months.
  • Cosmetic Practice in the Southeast: Tripled sales in 18 months.
  • Midwest Medical Spa: Tripled sales in 4 months.
  • Midwest Medical Spa: Doubled Sales in 3 months.
  • Cosmetic Surgeon & Dermatology Practice in the South: Doubled monthly sales during a one night event.
  • Mid-Atlantic Medical Spa: Tripled in 6 months.

Now for a limited time Acara is offering the Business Boosting Program with a very special payment option.  We are so convinced that we can increase your sales by at least 50% we are willing to bet half our fee!

When a practice or medical spa signs up for Acara’s Business Boosting Program, you only pay 50% of the fee.  If the Acara team increases your business by 50% within 4 months, then you pay the balance of 50% as a success fee.

I look forward to hearing from you, hopefully your business will be on this list in the near future!

Sandi Unkrur
Director of Business Development

Email Sandi

or call: 916-425-5493

Filed under: General Business, Marketing, Turnaround | Tagged: , , , , , | Leave a Comment »

April Was a Banner Month for Medical Spa & Cosmetic Services

Posted on May 3, 2010 by Francis X Acunzo

The results are in! The month of April continued to be extremely successful for Acara’s clients. Here are a few highlights:

  • Northeast Dermatology and Cosmetic Surgical Practice increases sales by 2.5 times in just 8 months
  • Southeast Cosmetic Practice increases sales by 2.5 times in just 12 months
  • Midwest Medical Spa increases sales by 3 times in just 4 months
  • Mid-Atlantic Medical Spa breaks $100K on their 1st anniversary month.
  • Southeast Cosmetic Practice increases sales by 3 times in 18 months.

As we now have our first year of business under our belts, I wanted to take time to put some thoughts down… an enormous, heart felt thank you to Acara. Fran/Brenda/Sandi/Deb/Greg/Mary, You guys are unbelievable; whip-smart, focused, aggressive without being over the top risky, compassionate,honest, supportive, generous, patient and pretty much always right on the mark. There is no way we could be doing this without you and we are so proud to call you guys partners.

This consistent level of success is why Acara stands behind its Business Boosting Program with our 50/50 payment option.  Acara is extending April’s special offer.  Sign up Acara’s 50/50 program by May 31 and only pay 50% of our fee.  If your sales increase by 50%  within 4 months, then you pay the remaining 50%. Call me at 203.488.0028 x.303 or email facunzo@acarapartners.com to see if you qualify.

FXA

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Boom or Bust: Natural Breast Enhancement, Staying on Trend

Posted on April 27, 2010 by Francis X Acunzo

It seems like more and more doctors are launching natural breast enhancement utilizing fat transfer.  There was a recent article in American Health & Beauty discussing how Dr. Thomas Young, owner of Young Medical Spa in PA has been very successful with these procedures.

In addition, Acara’s client, Dr. Robert Langdon, located in Guilford, CT, has launched natural breast enhancement utilizing the Body-jet to harvest the fat.  He was recently featured on WTNH CT Style.

The Acara team always advocates the importance of staying on-trend to beat out the competition and grow your practice or medspa stronger.

Though, a new trend can be either a boom or bust if your not careful.   It is important to understand that you shouldn’t implement every new cosmetic trend that comes to market.  Acara works very closely with its clients to scrutinize new trends to insure there is local market demand and the practice has the capability and interest in performing the procedure.  In addition, new cosmetic trends should strengthen your market position and align with your mission.

Both Dr. Thomas Young and Dr. Robert Langdon are very savvy businessmen keeping their practices in demand within their markets.

FXA

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