Daily Deals: Good or Bad for the Cosmetic Medical Industry?

Posted on October 4, 2011 by Francis X Acunzo

The Acara team has it’s opinion on Daily Deals (Groupon, Living Social, etc.).  Now we want yours.  Please take the time to complete the short survey below.

Once we have your response, I will do a blog post providing detailed comments.  Thank you for your support with this survey.

FXA

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Filed under: Industry Reports, Marketing | Tagged: , , , , , , , | 2 Comments »

Groupon Deals Equal to Fee Splitting, Experts Say

Posted on July 27, 2011 by Francis X Acunzo

Groupon Deals Equal to Fee Splitting, Experts Say | July 25, 2011 | eReport | Plastic Surgery Practice

Many of our clients ask us about the daily deal internet programs such as Groupon, Living Social, etc.  We typically discourage the use of such special offers for many reasons.  First, they can harm your position within the marketplace; second, the volume of “cheap” services sold can easily clog your system (need for additional staff, etc); third, typically they cost you money by the time you’ve serviced all of the offers sold; and fourth, they quite possibly are against certain laws or regulations that exist in your state.

Here is an article that identifies these daily deal programs as being a form of fee splitting.

Your input is greatly appreciated on this topic.

FXA

Filed under: General Business, Marketing | Tagged: , , , | 3 Comments »

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