Some Risks Aren’t Worth Taking

Posted on June 1, 2009 by Francis X Acunzo

In business we need to take risks in order to have reward.  The higher the risk thedart-board higher the reward.  Whether you are investing in a new location, adding a new technology, or re-positioning your business there is a certain amount of risk. Why take the risk? Well, if you succeed you will make more money (the reward).

But not all risks are worth taking.  Not being adequately insured, being under-insured or worst of all not having insurance is a risk that a business should never take.  It is critical, especially in a more complex business model, like the two entity Medical Spa that your business be properly and adequately insured.

The reason for today’s post is my concern that there are many Medical Spas with insurance issues.  We have noticed when Acara does an insurance review, for a new client, 50% of the time there are problems ranging from under-insured situations all the way up to no insurance at all.

As a business owner or operator you must make a point of gaining the knowledge necessary to access your insurance needs and properly protect your business.

If you have any questions, feel free to reach out to me.

FXA

Filed under: General Business, Risk Management | Tagged: , , , , | Leave a Comment »

Over 20 Medical Spa & Aesthetic Medical Professionals Attend Social Media Webinar

Posted on May 28, 2009 by Francis X Acunzo

Yesterday, Deb Roberts, Medspa Internet Marketing Strategist, presented the Webinar, ”How To Leverage Social Media for Aesthetic Practices and Medspas” to a group of over 20 Industry Professionals.hands-clasping-together

The Webinar was a great success with everyone learning more about this very new, exciting, viral and inexpensive form to promote your business.   We will definitely include this Webinar in the 3rd quarter lineup for those who might have missed the opportunity.  In addition, if you weren’t able to attend but want to hear more about how you can take advantage of Social Media as a marketing tactic, contact Deb directly at 203-488-0028 x306.

Acara offers weekly Webinars to help educate and inform Medical Spa and Aesthetic Medical professionals, please check out the current schedule.

FXA

Filed under: Marketing, MedSpa Marketing Tips | Tagged: , , , , , , , , , | Leave a Comment »

AVIE! Grand Open Success

Posted on April 24, 2009 by Francis X Acunzo

I just returned from the Grand Opening event for Acara’s client, AVIE! MedSpa in Leesburg, VA.avie_logo_final

Kim Marinetto, MedSpa Visionary and Master Aesthetician along with Medical Director Betsy Vasquez, MD have launched AVIE! with a bang!  They epitomize what Acara preaches.  Implement with effective marketing and solid management practices and, even in a deep recession, you will succeed.

AVIE! will beat its first month budget by 4 times!

Congratulations to Kim, Betsy, Steve, Aden, Kari, Karen, & Sila.

FXA

Filed under: General Business | Tagged: , , , | 3 Comments »

The Right Staff

Posted on April 16, 2009 by Francis X Acunzo

Currently, my company, Acara is in the process of conducting a management search for one of our clients.  One positive (for hands-clasping-togetherbusiness owners/operators) during this recession is the fact that there are quite a few very qualified candidates seeking medical spa management positions.  In addition, it seems as if many are willing to negotiate compensation packages.

What does this mean for all of the medical spa owners and operators in the world.  Well, there is no better time like the present if you are considering making a management change or if your business has grown to the point where you need to add management.  Take advantage of the recession and hire the “right staff”.

As I discuss during my Recession Proof Your Medspa webinar, if you are going to be successful in a downturn economy then you need to have the best possible team.  That may mean additional training for the current team or possibly making some changes.

FXA

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Acara’s Top MedSpa Business Turnaround Tactics

Posted on January 28, 2009 by Francis X Acunzo

In this weeks Webinar I discussed a strategy for a Medical Spa in need of increasing its performance or turning around its business.  The basics apply in both situations, first you need to analyze your situation, create a plan and then quickly and decisively implement the action items identified in the plan.

Make sure you write a High Impact Action Plan (as we call it at Acara).  Essentially a list of turnaround tactics that will have immediate impact on your bottom line.  The top 7 areas that you will want to look at when deciding upon your Turnaround Tactics are as follows:

1.       Cost Reductionpen-with-charts-and-graphs

2.       Cash Conservation

3.       Acquiring New Clients

4.       Keeping Existing Clients

5.       Implementing a Sales System

6.       Hiring Professionals

7.       Empowering Your Team

Acara has extensive experience creating and implementing these plans and improving performance for under performing and failing medical spas.  If you would like to discuss your business, please feel free to reach out to me.

FXA

Filed under: General Business | Tagged: , , , , , , , , | 2 Comments »

Marketing Tip: Bounce ‘Em Back Like a Rubber Ball

Posted on December 9, 2008 by Deb Roberts

I have a quick tip on how to increase your repeat business. Your clients are golden – be sure to 1. service them well, 2. say thank you and 3. encourage them to come back for more.  It doesn’t matter if your med spa or aesthetic practice has been open for years or if you opened your doors just yesterday. Repeat business from satisfied clients is key to long-term sustainability.istock_000003523509xsmall1

Try this classic retail marketing tool – a bounce back card.  It’s a quick way to say thanks for your business and by the way… here’s $20 or 10% off your next treatment.

There are a few ways to handle this too – send it out as a postcard to all of your clients, give them out as people check out or mail it out after their visit. My favorite is to hand them out as clients check out. Why not save on postage! Of course if you forget, just drop it in the mail with a quick personal note.

You can set this up as a postcard and have each service provider sign a small stack.  Very important — make sure there’s a short window of time that these are valid. I like a 30 day window and I recommend you stick with services, not products.

–Deb

Filed under: Marketing, MedSpa Marketing Tips | Tagged: , , , | 1 Comment »

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