A New Gold Standard: Laser lipolysis advances are expanding body contouring applications


Dr. Edward B. Lack, MD recently wrote an article for Healthy Aging, a publication that “provides unbiased information so that physicians can help their patients look good and feel good as they age”.  The topic was on laser-assisted lipolysis (LAL) an ever growing trend since its introduction in 2006.

Here is an excerpt from the article:

Liposuction is one of the most commonly performed surgical cosmetic procedures; however, liposuction is traumatic and results in postoperative pain, edema and bruising. For surgeons, the procedure can be time-consuming and strenuous.

Advances in laser lipolysis are redefining body contouring, allowing surgeons to remove unwanted fat with greater precision and ease. Using laser lipolysis as an adjunct to liposuction, surgeons can now sculpt chiseled abs, contour below the chin and treat contour irregularities and fibrosis from previous liposuction.

Laser-assisted lipolysis (LAL) offers the advantages of skin tightening, adipocyte lysis, improved fascial retraction and faster wound healing with less morbidity. These advantages are opening the doors to emerging applications, such as laser-assisted facelifts and cellulite reduction, which traditionally have been difficult

to achieve with standard liposuction. As physicians find news ways to use the technology, laser lipolysis is becoming a gold standard of subcutaneous contouring.

Dr. Edward B. Lack, MD, is president of MetropolitanMD, a multispecialty medical/surgical clinic in Chicago. He is a past president of the American Academy of Cosmetic Surgery and is a past board member of the American Board of Cosmetic Surgery.

Go to Healthy Aging to read the full article.

FXA

Selling, the Highest Form of Customer Service


I looked online for a definition of “selling” and here is what I found.  Selling: to persuade or induce others to buy.

This definition is simple and understandable but it does not reflect what truly occurs within the best medical spas and aesthetic practices throughout the world.  I believe the Acara definition does…

Selling: the act of discovering client needs and identifying the most appropriate solutions.

It is based upon this definition that I always say “selling is the highest form of customer service”.

If you are not working diligently through a consultation and diagnostic process to discover what your client needs then you are doing a “dis-service” to your clients.  Selling, as in accordance with my definition, is truly the highest form of customer service.

To learn in detail about Acara’s Sales System, join our Sales Guru, Sandi Unkur starting next Tuesday February 9th for three consecutive weeks as she conducts a 3 session training:

Sales & Consultation Secrets: Training for the Aesthetic Medical Professional

FXA

Listen to this Complimentary Webinar: How Acara Boosts Businesses to the Next Level


On Thursday, I presented a live webinar on Business Boosting Strategies for Your Aesthetic Medical Practice or MedSpa. I discussed the successes Acara has had over the past year and the Business Boosting Strategies and Tactics that we implemented to achieve the success.

I decided to post a recording of this webinar, for a limited time, for everyone that visits this Blog to enjoy and learn about Acara’s secret sauce.  The content provides you a step-by-step approach to building your business stronger and at the same time describes how Acara accomplishes this for our Medical Spa/Aesthetic Practice Clients.

In addition, if you want to listen to other recorded webinars you may purchase them here.  What’s great about the recorded version versus the live complimentary Webinars is that they are available for 30 days from date of purchase for multiple plays and many of your team members can listen too.

To listen to this Webinar go here.

FXA

10 Aesthetic Medical Predictions for 2010


Here are my 2010 top 10 predictions in the world of Aesthetic Medicine

  1. Dysport will become a strong competitor to Botox.  Dysport, Medicis’ new entry into the world of botulinum toxin, was launched in the spring of 2009 and has begun to see increased demand as market awareness grows.
  2. Non-invasive body contouring will continue to grow in popularity lead by Erchonia’s Zerona.
  3. Face lifts will continue to drop in demand while liquid face-lifts grow in popularity, especially with the younger market (40 -54 year olds)
  4. Fat transfer, specifically for natural breast enhancement, will become sought after by women who were previously uncomfortable with implants.
  5. Laser Lipolysis will continue to be one of the most in-demand medical aesthetic procedures due to its minimal downtime and great results.
  6. The younger audience (24 – 40 year olds) will continue to discover aesthetic medical services for preventive aging.
  7. There will be an increase in the number of men having aesthetic medical procedures starting with facial fillers and injectibles (i.e. Botox, Restylane, Radiesse, etc.)
  8. The tipping point of when men and women want to have their tattoos removed will arrive and the demand will grow exponentially.
  9. Facial Rejuvenation will come of age as medical practitioners perfect their skill combining aesthetic medical facial procedures for a complete Medical Makeover including the combination of fractional resurfacing, ablative resurfacing, chemical peels, photofacials, skin tightening, injectibles and facial fillers, etc.
  10. What was an Extreme Makeover in 2003 when the then popular TV show hit the airwaves will now become the Everyday Makeover.

The Acara team is looking forward to a very exciting and successful 2010.

FXA

Botax: Will Congress Harm the Self-Esteem of America?


Today, I want to speak out against Botax.  Congress has added a provision to the Healthcare Reform bill that will tax cosmetic medical procedures.

I have been in this industry for a long time, over 25 years, and during that time I have owned or operated over 70 spas, medical spas and cosmetic practices nationwide.  I’ve had the good fortune to have touched the lives of over 1 million men and women.

Interestingly enough, it has been through cosmetic medical procedures that I have seen the greatest impact on people.  Cosmetic medical procedures transform a person, not just physically, and oftentimes act as a catalyst leading to improved lifestyle change including weight loss, increased exercise and better nutrition.  All of which enhances a person’s self esteem, confidence, and the ability to face the world with greater strength and focus.

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The Right Staff


Currently, my company, Acara is in the process of conducting a management search for one of our clients.  One positive (for hands-clasping-togetherbusiness owners/operators) during this recession is the fact that there are quite a few very qualified candidates seeking medical spa management positions.  In addition, it seems as if many are willing to negotiate compensation packages.

What does this mean for all of the medical spa owners and operators in the world.  Well, there is no better time like the present if you are considering making a management change or if your business has grown to the point where you need to add management.  Take advantage of the recession and hire the “right staff”.

As I discuss during my Recession Proof Your Medspa webinar, if you are going to be successful in a downturn economy then you need to have the best possible team.  That may mean additional training for the current team or possibly making some changes.

FXA

Medical Spa Society Webinar: Recession Proof Your Medical Aesthetics Practice


Don’t miss my Webinar this evening: Recession Proof Your Medical Aesthetics Practice being presented for the Medical Spa Society.  You can sign up here or go to the Medical Spa Society Website and register.  Even better, become a member of the Society and receive all of the benefits available.

FXA

Take Advantage of the Recession Sooner Than Later


Good News/Bad News!  The good news first.  It looks likely, based on a recent fistful-of-moneyWall Street Journal article, that the recession will be coming to an end as early as September of this year.  Bad news is that the great negotiating power buyers currently have will be going away.

What does this say to me?  If you are thinking about launching a medical spa or aesthetic practice, there is no better time than now.  Do it now and you will be able to take full advantage of the great buying power this recession offers and when you open your doors you will be riding the recovery wave.

Food for thought!

FXA

Acara Announces its Q2 Webinar Lineup: Sign-up Now


We just posted our Q2 Webinar Line-upgroup-around-confernece-tableThirteen educational complimentary Webinars available to spa and healthcare professionals between now and the end of June.  We have an array of marketing, sales, business strategy/development and operations sessions.

Last quarter we had over 500 people sign-up for our Webinars.  Join these industry professionals and gain the knowledge and insight of the Acara team each Tuesday at 1:00 p.m. EDT.

Many thanks to our faithful attendees.

FXA

Implement R&D for Success: Rigor & Discipline


A good friend and colleauge would often say that “rigor and discipline” is essential to succeed in business.  It’s funny, I istock_000000553759small1now find myself using this same expression with my children and their schoolwork.  Rigor and discipline, R&D, two ingredients we see so often lacking in our society today.  At least up until recently.

I believe that the easy road to success and financial gain has come to an end.  With the recent change in our economy it is essential to stay “on top of your game” in order to succeed.  You need to implement solid management and effective marketing with rigor and discipline in order to move your business forward.  There is no quick fix or easy road when it comes to building a sustainable business.

Learn the best business practices that make a Medical Spa or Aesthetic Practice successful and then implement them with R&D.  Be relentless with your insistence upon yourself and your team.  It will be through your leadership that you develop a culture where R&D is a critical integrative part of doing business.

FXA

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