Top 10 Acara Blog Posts in 2011

Posted on January 16, 2012 by Francis X Acunzo

I thought it would be interesting to see what everyone was reading about in 2011 so I pulled the statistics from my blog, SpaBusinessMD to find the top 10 most read posts.  To place this in perspective this year the blog had over 20,000 views.  Number 1 on the list was read over 3,000 times and number 10 was read 100 times (keep in mind that 1 has been posted for 4 years vs. 10 has been posted for 4 months).

1. Maximizing Medical Spa Interior Design – July 28, 2008

2. Medical Spa Interior Design – April 23, 2010

3. Building a Customer Centric Cosmetic Medical Practice – December 10, 2009

4. Medical Spa Interior Design – May 14, 2010

5. Zerona vs Zeltiq: Melt or Freeze Your Fat!  – February 5, 2010

6. Groupon Deals Equal to Fee Splitting, Experts Say – July 27, 2011

7. Formal vs. Informal Organizational Structure – October 29, 2009

8. Zerona Success Story – April 21, 2010

9. Smartlipo Pioneers to Hold Smartlipo & Liposuction Training in NYC – September 4, 2008

10. Daily Deals: Good or Bad for the Cosmetic Medical Industry? – October 4, 2011

 

FXA

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Seeking East Coast Sales Representatives for Rapidly Growing Skin Care Company

Posted on July 11, 2011 by Francis X Acunzo

Acara is actively seeking skin care Sales Representatives with experience selling to medical spas and cosmetic medical practices.  If you are reading this ad then we are seeking representatives in your area. This is an excellent opportunity for someone to open up a new market for this results oriented Canadian based proprietary skin care line.

If you have a proven track record, you are entrepreneurial, aggressive, and seeking to advance your career then this is the right opportunity for you. Top candidates should have a minimum of 3 years skin care sales experience with the contacts necessary to open many doors in a short period of time. Strong communication skills and a college degree is preferred.

Income based on sales commissions with six-figure potential.

If you are interested in speaking to us about this opportunity, please send your resume to Mary Lyons at mlyons@acarapartners.com.  All inquiries will be kept confidential.

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Manage by the Numbers: Top 10 Data Points You Need to Know

Posted on July 9, 2010 by Francis X Acunzo

As owners, physicians and/or managers of cosmetic practices and medical spas you have a very demanding job.  First you need to insure the safety and care of all patients, second you must lead the team with a service culture while maintaining a sales focus, and third you have to be a great marketeer consistently implementing a marketing program that drives leads into your business.

In addition to these three responsibilities it is imperative that you manage your business by the numbers.  At any given time, you need to know the answers to the following 10 questions (without having to request a report from your accountant):

  1. What are your month-to-date sales?
  2. What were your sales for the same month last year?
  3. What were your sales last month?
  4. How much are you currently spending on your marketing program?
  5. What is your current break-even?
  6. What is your sales goal for this month?
  7. What is your current pace for this month?
  8. Are you currently on pace to hit this month’s goal?
  9. Are your expenses in-line with your budget?
  10. What are your current closing ratios?

I realize it is not easy, but if you are going to create sustainable growth for your business you need to focus on these top 10 data points to measure your success and insure that your business is holding the course you have planned.

FXA

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Top 10 Aesthetic Practice Business Tips Featured in MedEsthetics

Posted on March 4, 2010 by Francis X Acunzo

I’m not sure how many of you receive MedEsthetics Magazine but if you don’t, you should.  It is definitely one of the best trade publications available to Aesthetic Medical Physicians, Practitioners and Managers.

In the March/April issue Acara’s Top 10 Aesthetic Practice Business Tips were featured.  If you missed them before (on this blog) you can go here to review them on the digital version of MedEsthetics (its on page 4).

FXA

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Is There a Light at the End of This Long Dark Economic Tunnel?

Posted on February 24, 2010 by Francis X Acunzo

For the past few weeks Acara has received a much higher than normal number of inquiry calls from people seeking to open a medical spa or add cosmetic procedures to their medical practice.

Are people beginning to believe there is a light at the end of this long dark economic tunnel we’ve been doing business in?  Not sure, but to me, it seems to be a small yet encouraging indication of the business confidence in the world of aesthetic medicine.

Tomorrow I am hosting a webinar “Opening a Successful MedSpa or Cosmetic Medical Practice“.  For all of you thinking about embarking on a new business or business expansion, please join me.  It will be approximately 1 hour and there will be a Q&A session at the end.

FXA

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Customer Centric Telephone Answering

Posted on February 15, 2010 by Francis X Acunzo

I recently did a blog post on running a Customer Centric Aesthetic Medical Practice or Medspa.  I talked about how all your business decisions need to be made with the customer in mind.

I made a call today to a cosmetic medical practice and the phone was answered in a brusque voice, “Doctor’s Office”.  Here is a classic example of a non-customer centric business decision.  Essentially, the decision was made to answer the phone as simply as possible with the least amount of effort.  There is no greeting, no personal introduction and no gracious offer i.e. “how may I help you”.  Just a curt, easy to remember, easy to manage approach (a staff member will never forget the correct way to answer the phone in that office…just 2 words “Doctor’s Office” thus nothing to manage).

Can you tell that this is a pet peeve of mine?  Small example of a big problem!  If the aesthetic medical practice that I go to ever did this, I’d spend my money elsewhere.

FXA

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Selling, the Highest Form of Customer Service

Posted on February 2, 2010 by Francis X Acunzo

I looked online for a definition of “selling” and here is what I found.  Selling: to persuade or induce others to buy.

This definition is simple and understandable but it does not reflect what truly occurs within the best medical spas and aesthetic practices throughout the world.  I believe the Acara definition does…

Selling: the act of discovering client needs and identifying the most appropriate solutions.

It is based upon this definition that I always say “selling is the highest form of customer service”.

If you are not working diligently through a consultation and diagnostic process to discover what your client needs then you are doing a “dis-service” to your clients.  Selling, as in accordance with my definition, is truly the highest form of customer service.

To learn in detail about Acara’s Sales System, join our Sales Guru, Sandi Unkur starting next Tuesday February 9th for three consecutive weeks as she conducts a 3 session training:

Sales & Consultation Secrets: Training for the Aesthetic Medical Professional

FXA

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Listen to this Complimentary Webinar: How Acara Boosts Businesses to the Next Level

Posted on January 29, 2010 by Francis X Acunzo

On Thursday, I presented a live webinar on Business Boosting Strategies for Your Aesthetic Medical Practice or MedSpa. I discussed the successes Acara has had over the past year and the Business Boosting Strategies and Tactics that we implemented to achieve the success.

I decided to post a recording of this webinar, for a limited time, for everyone that visits this Blog to enjoy and learn about Acara’s secret sauce.  The content provides you a step-by-step approach to building your business stronger and at the same time describes how Acara accomplishes this for our Medical Spa/Aesthetic Practice Clients.

In addition, if you want to listen to other recorded webinars you may purchase them here.  What’s great about the recorded version versus the live complimentary Webinars is that they are available for 30 days from date of purchase for multiple plays and many of your team members can listen too.

To listen to this Webinar go here.

FXA

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Business Leader Attributes for Success in 2010

Posted on January 18, 2010 by Francis X Acunzo

I asked the Acara team “what business leader attributes (qualities, skills or characteristics) do the top Medical Spa Owners or Aesthetic Medical Physician Owners have that helped them to generate success for their business?”  They came back with the following list of 10 Business Leader Attributes:

  1. Listen and Communicate: with the experts you hire, your team and your customers.
  2. Motivate Your Team: Set goals and provide incentive when the team achieves the goals.
  3. Be Passionate, Driven & Committed: its hard work and it takes dedication to make a business successful.
  4. Insist on Quality: always raise the bar.
  5. Stay on Trend: be the market leader with new procedures and treatments.
  6. Invest in Your Business: marketing, facility, team; all necessary investments to grow a business.
  7. Lead by Example: your team will mirror your behavior to each other and your clients.
  8. Be Customer Centric: this should be an obsession; every decision needs to be customer focused.
  9. Be Consistent in day-to-day operations, sales & marketing of your business
  10. Focus on Training & Education: a highly skilled team is invaluable in building your business stronger.

Acara succeeds when our Medical Spa/Aesthetic Practice clients succeed.  This success is always a combination of Acara’s proven team and tools in the areas of operations, sales and marketing with many of the above attributes.

All of our successful clients have many traits from the above list.  They are leaders in the industry.  We just posted a few new testimonials…

Client Testimonials

“Acara does outstanding work in all areas of their field. They are true professionals, very creative and deliver top quality results. We have worked with them for over 10 years and will continue to do so in the future. I recommend them very highly.
–Bruce E.Katz, M.D., Medical Director Juva Skin & Laser Center, New York, NY

“In just 8 month Enhanced Images sales have doubled working with Acara.”
– Bruce Marko, M.D., Medical Director Enhanced Images, Charlotte, NC


“Because we built a solid relationship with an industry mentor like Acara, and a workable business and marketing platform to begin with, it has allowed us to survive and flourish when others in our area have not.“
— Paula Young RN, co-owner, Young Medical Spa, Center Valley, PA

Read More Here

FXA

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Acara Announces its Q1 2010 Complimentary Webinars for Cosmetic Physicians, Aesthetic Medical & MedSpa Industry Professionals

Posted on January 15, 2010 by Francis X Acunzo

Acara, a leader in business education for Aesthetic Practices & Medspas, announced today its Q1 2010 weekly complimentary educational Webinars for industry professionals.  These Webinars offer insight into how Acara’s Team of Medspa business experts strategize and implement successful aesthetic medical business programs.

Our approach to the upcoming 2010 Q1 Webinars is to present education for Aesthetic Medical and Medspa industry professionals worldwide based upon our benchmarking 2009 best practices.  Acara’s clients experienced so many great successes in the past 12 months through the implementation of Acara’s Business Boosting Programs that we decided to tap that experience and share the knowledge. Education is critical during tough economic times when it is essential to act swiftly and accurately with your business decisions.  I so often hear that our online training provides the insight needed to help aesthetic medical leaders make better decisions.

Acara Webinars are typically attended by cosmetic physicians, plastic surgeons, dermatologists, medical directors, practice managers, entrepreneurs, and investors in the world of aesthetic medicine and medical spas.

There are five new Webinars in the series and some are back by popular demand and include topics on development, management, marketing and sales.

Here are the new Q1 2010 Webinars:

2010 Top Aesthetic Medical Trends

Thursday, January 21, 2010 — 1:00 pm, ET / 10:00 am, PT

Join Francis Acunzo, cosmetic medical business visionary as he discusses his top 2010 Aesthetic Medical trends and how you can stay on trend to build your business stronger in 2010.

Top Ten Medical spa business tips for 2010

Tuesday, January 26, 2010 — 1:00 pm, ET / 10:00 am, PT

At the start of 2010, the Acara Team identified the top 10 most successful business tactics they implemented in 2009 that had the most impact on their client’s sales & profits.  Francis Acunzo, Acara CEO & Founder will share with you his insight into the success of these business tips in the areas of aesthetic medical marketing, sales and operations.

Building a Customer Centric Cosmetic Medical Practice

Thursday, February 11, 2010 — 1:00 pm, ET / 10:00 am, PT

The Acara team visits Aesthetic Medical Practices and Medical Spas nationwide on a very regular basis; most of the time we find great clinical services but mediocre customer service. This is a difficult problem to fix because most of the time it is cultural; deep rooted customs or practices in which business is being conducted day to day.  This is not a situation where a set of protocols will solve the problem.  So how do you implement this change?  What is the solution? How do you create a Customer Centric Medical Practice?  Join Francis X. Acunzo, Acara CEO as he discusses how to convert your Practice into a Customer Centric Organization.

Build Your Business Stronger, Benchmark Acara’s Client Successes

Thursday, February 18, 2010 — 1:00 pm, ET / 10:00 am, PT

In 2009 many of Acara’s clients achieved great success.  Join Francis X. Acunzo, Acara’s CEO and Aesthetic Medical Visionary as he discusses Acara client’s top success stories of 2009.  Build your business stronger by benchmarking your business against these successful Medical Spas and Cosmetic Medical Practices.  Learn how to mirror their strategies and tactics that lead to increased sales and profit growth.

New Cosmetic Medical Technology: Don’t Make it a Field of Dreams

Thursday, April 1, 2010 — 1:00 pm, ET / 10:00 am, PT

Most of the time when a new medical device is being added to a Practice, the physician and team do a tremendous amount of research on the technology, the efficacy and the outcomes for the procedures.  But what doesn’t happen is the research to determine if they will be successful implementing and launching the new services into their market.  An expensive piece of equipment is not a “field of dreams”, an “if you add it they will come” approach will only produce minimal sales results.  Join Aesthetics Industry Business Expert, Francis X. Acunzo, Acara’s CEO and Founder as he discusses the analysis necessary to insure a proper technology decision and the steps to a successful launch of new technology within your Medical Practice or Medical Spa.

Review all 14 Webinars being presented in Q1 2010.

FXA

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