N E W S R E L E A S E
Branford, CT – January 16, 2012 – Acara, the leading business team in the aesthetic medical practice and medical spa industries, announces the addition of several new team members dedicated to serving its growing clientele.
“2011 was a banner year for Acara, and we more than doubled our client base,” states Acara CEO, Francis X. Acunzo. “In order to give the best possible service to our clients, we have added several new members to our team of business professionals.”
Acara has built a strong group of highly-skilled aesthetic medical business leaders in the areas of sales, marketing, advertising, operations and business strategy.
The latest team members to join include:
Beth Nichols, Director of Creative Services
Beth Nichols brings nearly 30 years’ experience as a business owner, writer and marketing researcher to her role as Director of Creative Services at Acara. Beth attended Hobart & William Smith Colleges and is currently working towards her Master of Arts Degree at Wesleyan University. Prior to working with Acara, Beth founded and ran WordFlow, Inc., a successful service business which provided support to clients around the world, including national-level political pollsters and marketing researchers, pharmaceutical companies, academic institutions and local physicians. She is a seasoned professional at managing people, quality and deadlines and is pleased to be working with Acara’s outstanding creative team to best serve its clients.
Angela Taylor, Sales & Marketing Manager
After graduating with a BS in Marketing from Providence College, Angela began her career in marketing with Clear Channel Communications, where she worked with local business owners and advertising agencies alike to create and implement successful programs in radio and sponsorship advertising.
Lauren Balser, Graphic Designer
Lauren Balser graduated magna cum laude from Paier College of Art with her B.F.A. in Graphic Design. Since then Lauren has worked with several award-winning design firms in Connecticut, including Mason, Inc. and Peapod Design. Lauren is the co-founder and art director of the independent arts publication, HERE Digest. Early in her career, Lauren enjoyed her position as technical director for the Middletown Connecticut Childrens’ Circus.
Sheehan McGuirk, Social Media Copywriter
Sheehan McGuirk graduated magna cum laude from Emerson College where she earned her B.F.A. in Creative Writing. Her award winning writing has been published many times online and in print. She is a licensed Aesthetician and freelance Beauty Writer who previously operated her own spa. Sheehan is uniquely suited to interpret our clients’ presence in print.
About Acara Partners:
Acara, led by industry expert, noted speaker and blogger, Francis X. Acunzo, is the leading business team in the world of Aesthetic Medicine, Spas, Medical Spas and Wellness Centers. Acara partners with spa owners, physicians, hospitals, hotels, health clubs, and investors to develop successful businesses. Acara’s approach integrates their team’s expertise in business development, marketing, sales and operations to increase their clients’ revenue and profits. It’s through Acara’s experience working with over 100 companies nationwide and internationally that they are able to create business and market strategies that drive success for our clients. To learn more, visit our website.
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